Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

Healthy Supplies' Environmental Pledges

We aim to operate in the most eco-friendly way possible. We've been supplying eco-friendly products for years - but we have wanted to do more. In our ongoing mission to become more sustainable, we’ve teamed up with Verdn to attach high-quality environmental impacts to every single order made on our site. This means each order placed with us enables us to plant trees or clear plastic from oceans and rivers with the help of our partners. You will see highlighted in the basket how many trees the order is planting, or how many kg of plastic the order helps clear. The environmental impact is unique to each order, transparent, and fully trackable. After placing your order with us, if you choose to, you’ll receive a link to your very own tracking dashboard allowing you to track the progress of your pledge. You can see, in real time, the positive impact you are having on the planet.

How does it work?

It's simple. Each time you shop with us, your order will lead either to trees being planted or plastic in oceans and rivers being cleared. You will see the pledges attached to your order in the basket. The more you spend, the greater the environmental impact. The breakdown is listed below. Order values are the amount excluding postage. Orders over £50 can choose either to clear plastic or plant trees:

  • Order values up to £49.99 = 1 tree will be planted.
  • Order values between £50 - £99.99 will plant 5 trees, or you can choose to clear 1 kg ocean-bound plastic.
  • Order values more than £100 will plant 10 trees, or you can choose to clear 2 kg ocean-bound plastic.

Why is tree planting so important?

In the fight against climate change, trees are an exceptional resource. While fossil fuels emit planet-warming carbon when we burn them, trees absorb carbon to grow. They store that carbon inside themselves, in their trunk, roots, and surrounding soil, in a process known as carbon sequestration. In return, they release oxygen, the very molecule we need to breathe.

In addition to mitigating climate change, forests also have other crucial functions for Earth’s biosphere. They are habitats for the vast majority of Earth’s species of plants and animals. Forests also have huge roles in water provision, soil protection and climate regulation.

Mangroves are small trees that grow in the salty coastal waters of over 100 countries. Mangrove forests are essential ecosystems whose dense roots serve as an anchor for the soil and coastline, preventing erosion and creating a barrier between harsh ocean systems and land. They store four times as much carbon as even tropical rainforest, making them an important tool to mitigate climate change.

Our charity partner is Eden Reforestation Projects:

Eden Reforestation Projects reduces extreme poverty and restores healthy forests by employing local villagers to plant millions of trees every year.

Eden takes a holistic approach to reforestation and ecological restoration. They partner with villages committed to restoring their forest, and then hire and train locals to plant new trees. The reforestation provides the villagers with consistent income that helps them provide for their families. The villagers protect their new forests because they have a vested interest in them, and as a result, the seedling survival rate is an astounding 80%. When natural generation is factored in, the rate is even higher. Only native trees are ever planted.

Trees pledged through Healthy Supplies and our partner Verdn are planted in either Madagascar, Mozambique or Kenya. To begin with, we are exclusively planting mangrove trees along coastal ecosystems.

Eden’s tree planting sites


Madagascar is an island off the East coast of Africa. In fact, it’s the 4th largest island in the world. Due to its isolated geography, the nation has over 200,000 species of plants and animals that don’t exist anywhere else in the world. However, much of this biodiversity is under threat. Due to rampant deforestation, it is estimated that at least 50% of Madagascar’s original forests have been destroyed. The vanishing forests have displaced entire animal species, and robbed the ability for many Malagasies to farm and live on the land. Additionally, entire mangrove estuaries are gone, leaving the bare earth to wash away into the sea.

Eden Reforestation Projects launched operations in Madagascar in 2007 with a project restoring ecologically devastated mangrove estuaries in the northwest of the country. In 2012, Eden’s operations expanded to include a variety of native dry deciduous tree species. Eden has planted over 300 million trees in Madagascar to date.


Mozambique is a country located on the eastern coast of Africa. It's home to 20 globally threatened bird species, and over 200 endemic mammal species. With 68% of its population living rurally, and 45% living beneath the poverty line, the Mozambique people rely heavily on the country’s natural resources and forests for survival.

Historically home to vast mangrove estuaries and forests, Mozambique’s mangroves have been largely destroyed. Eden Reforestation Projects is working with local communities and villagers to restore, replant and protect these precious forest systems. To date, Eden has planted 7,500,000 trees in Mozambique.


Kenya is a country located on the eastern coast of Africa. Along with its population of over 50 million, it’s also home to wildlife such as lions, elephants and rhinos. However, Kenya faces high rates of deforestation that threaten both its flora and fauna. It is estimated that the country has lost 40% of its forests since achieving independence in 1963, and that 12,000 hectares are still lost annually.

In partnership with Sheldrick Wildlife Trust, a local organisation, Eden has established a project in Kenya that will improve mangrove and coastal forest habitats. Eden is operating in Lamu County, an area with few opportunities for long-term employment, and high levels of poverty. Eden’s tree nursery will provide employment, in addition to restoring key habitats that support livelihoods and cultural heritage. So far, over 500,000 trees have been planted.

What is the environmental impact of clearing plastic?

More than 350 million tonnes of plastic is produced every year – half of which is intended for single use, and less than 10% of which is ever recycled. From this astronomic total, only about 2.3% ends up in the oceans, yet this still means that 8 million tonnes of waste are added every year, the equivalent of a garbage truck dumped every minute. This is increasing rapidly, and it is estimated that plastic may outweigh fish in the ocean by 2050.

Our best chance against ocean plastic is to tackle it at source: as much as one quarter of all ocean plastic — 2 million tonnes a year — originates from just 10 rivers. Eight of these are in Southeast Asia, the last two in Africa. In this lies a huge opportunity: not only is it possible to organise cost-effective plastic cleanup operations, but with the right business model, this cleanup can simultaneously provide high wages to hard-working, disadvantaged locals - the very same locals who have been shortchanged by globalisation, with no realistic capacity to caretake the environment given their current socio-economic conditions.

Healthy Supplies have partnered with Verdn to support Empower AS. Empower is creating a solution to the plastic waste problem by giving plastic a value. They are cleaning up the world while fighting poverty by providing a wage to those in need.

Empower operates by setting up collection points around the world together with local partners (NGOs or charities). Once set up, these partners issue financial rewards in exchange for plastic deposits. All plastic is digitally registered upon collection, allowing Empower to trace the recovered plastic back up the supply chain, and keeping tabs on how it ends up being reused.

The plastic is cleaned up by underprivileged locals in poor communities. The plastic collection is a huge opportunity for these waste pickers, as they are given a fixed amount of money per kilo of plastic collected. Locals that choose to be waste pickers can multiply their daily income – which for them means food, security and opportunity.

Empower has already organised cleanups in more than 15 countries, including those that see the Niger, Mekong and Ganges rivers flow through them (all of these are among the world’s top 10 most polluted).

Read more about Healthy Supplies' eco-friendly policy here!

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